Specialist & Activity: a world of opportunities…

So that’s another placement that has absolutely flown by. I finished my demographic report, which kept growing and growing and ended up being a bit of a monster, and so I produced a far more digestible version to accompany it. I’m really pleased with the result, and have learned a lot about the type of customers that go on Specialist & Activity holiday experiences – I could argue that I now know more about our customers at a sector-level than anyone else! To have gained such a good understanding of who our customers are has been an invaluable opportunity for me, and one of many opportunities that I have had throughout the last 3 months.

At the beginning of the placement I was able to meet many different national tourist boards by going along with Nigel (my line manager) to his various meetings – Brazil, Austria, Cyprus to name a few. Although this wasn’t so much a practical nor learning experience, it was an interesting one nonetheless, seeing how each of them operates according to their own cultures and practices.

I was also fortunate enough to get into the final of the Bright Ideas for Growth competition, with my idea for over-50 activity travel, beating off competition from dozens of other entries in the process. Although I didn’t win the competition overall, it was yet another great opportunity, a really enjoyable experience and hopefully gave me some good exposure – plus a £200 Amazon voucher and a bottle of bubbly sweetened the deal!

Towards the end of my placement I was also lucky enough to go to the TUI Group headquarters in Hannover to represent the Specialist & Activity Sector at a social media conference, with representatives from TUI businesses across Europe and senior Marketing & Communication representatives from TUI Group.

So all in all another great placement, but it’s time to head off again; next destination: TUI Sport…

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