Laura talks about her first trip to Brighton…
Yesterday, I left the Real Gap office and made the hour long journey down to Brighton to visit the TUI PPC team and also meet up with the other grads to discuss our project.
Throughout my placement so far, I’ve really tried to take as many opportunities as possible to learn more about the business as a whole, so visiting Brighton was a key goal of mine. With the TUI SEO and PPC teams based down there, and with those teams running the online campaigns for Real Gap and i to i, I really wanted to understand how this process worked and how the teams aligned themselves and communicated to work in the most efficient way.
I had a really useful meeting with Jo Bradbury who told me about the PPC strategy and also introduced me to AdInsight, which I’ll blog about more in the future (it’s incredible!), and will be keeping in touch with her to further my knowledge. PPC is such an important part of many budgets so understanding how it works, along with how the team works, is key.
I particularly like that Jo and her team are understood as an agency who are also a part of TUI – what a fantastic opportunity for brands to have expert guidance and the high level of service whilst being confident that the team working for them understands their brand completely.
I spent the rest of the afternoon with Kelly, Jen and Ben (with Ben and Deborah dialled in from the States) listening to a presentation from Janet on their graduate project, which was incredibly useful and, in fact, essential to the success of our graduate project, which we’ll be completing over the next 18 months.
Finally, we went out for dinner at Comos, Brighton, where we enjoyed a lovely meal and enjoyed the ever-developing entertainment form that is Ben’s ‘mo’. We even developed an idea to keep the mo for future months… keep watching for more details!
It was a really useful day and, aside from anything else, really interesting to see the office Kelly works in and meet more of the team from around the Sector.